Helping an iconic investment enterprise create new, personal experiences.

How to encourage people to make a financial investment plan for their future? We repositioned Fideltiy as “a personal financial partner in a technology-driven world” and introduced “Fidelity YOU”. By linking personal life goals to future investments, Fidelity YOU offers every user a tailor-made financial plan. We created the full brand experience: strategy, naming and design guidelines, brand planning and app design.