Redefining relevance in the education sector

Together with an experienced player in the corporate education sector, we collaborated across strategy, innovation and marketing. 

Re-defining the why 

The golden circle. Have you heard of it? In short, it’s the Why, How and What of your business. 

Why do you do what you do? (what’s your organisation’s purpose). How do you do it? (why are you unique?) And, what is it that you do? (what service or product do you deliver to create value for your customers).

Through a series of workshops we re-defined the Golden Circle of our client, from there, we set a Big Hairy Audacious Goal for the next 10 years and defined a clear roadmap of focus activities for the upcoming months and year. 

Redefining the vision for the future is one thing. Next, how do you communicate it? Internally and externally? We supported the creation of a new positioning strategy as well as an updated brand narrative. We translated these strategic documents into tangible marketing actions.

New venture creation

With more than 50 years of experience in language training for corporates and a working business model, our client came to us to help revise their vision for the future and explore business models. Their key question: how do we remain relevant? 

During our scoping sessions we uncovered the underlying (how might we) challenge: How might we create a Diversity and Inclusion value proposition (for new and existing clients) that turns cultural differences into business advantage?  

We created the innovation strategy, ran customer interviews/focus groups, did in-depth market research, facilitated business model analysis and innovation, built an MVP (minimum viable product) and crafted experiments to deliver a final go-to-market strategy or their new model.